What do we lose when urgency becomes the way we live, work, and make decisions?
I am currently writing The New Time Culture, a book that explores one of the defining questions of our time:
What do we lose when urgency becomes our default way of living, working, and making decisions?
Through a series of conversations with CEOs, entrepreneurs, senior leaders, and decision-makers from different industries and countries, I am exploring how time pressure shapes leadership, performance, relationships, well-being, and quality of life.
The project already includes voices connected to organizations such as Barilla, Four Seasons, Ferrari, bioMérieux, and others.
Why This Book?
For years, I believed that the problem was time.
Like many people, I felt there was never enough of it.
Then, in 2023, during a holiday in the Pyrenees, a single work email changed something.
I realized that the real issue was not the lack of time.
The real issue was the pressure surrounding it.
That experience led me to create a simple weekly ritual: one day without screens, notifications, emails, social media, artificial intelligence, streaming platforms, online shopping, or digital distractions.
What started as a personal experiment became a profound exploration of our relationship with time.
And eventually, it became a bigger question:
What happens when urgency becomes a culture?
From Digital Detox Land to the New Time Culture
My first intention was to write a book about my weekly digital detox ritual.
A light, human, and sometimes humorous story about disconnecting from technology.
But as the project evolved, I realized that digital detox was only part of a much larger conversation.
The deeper issue is not technology itself.
The deeper issue is our relationship with time.
The New Time Culture explores how urgency influences the way we think, decide, communicate, lead, work, rest, and live.
It is not a book about time management.
It is a book about the culture of time.
The conversations
As part of the project, I am conducting a series of interviews with leaders, entrepreneurs, executives, and decision-makers.
Each conversation lasts 30 minutes on Zoom.
20 minutes: An open conversation about your personal and professional relationship with time, priorities, leadership, responsibility, and modern life.
10 minutes: A personal reflection inspired by what emerged during our conversation.
I share what I observed, perceived, and understood, offering an outside perspective and fresh insights to take away with you.
Each person interviewed may be acknowledged by name or remain anonymous, according to their preference.
Would You Like to Contribute?
If you are a leader, entrepreneur, executive, founder, or decision-maker and this question resonates with you, I would be delighted to hear your perspective.
Because perhaps the most important question is not:
“How can we manage our time better?”
But rather:
“What kind of relationship with time do we want to create?”